BRING A BLANK SLATE AND YOUR IMAGINATION. CLASS IS IN SESSION.

Core beliefs are at the heart of every organization, whether those organizations realize it or not. I don’t care what kind of organization you run. Whether it’s a nonprofit, huge global enterprise, small private company, or even a government agency, if humans built it, there was a reason they put it together. 

That reason is the heart of the organization. It’s more than a vision for the future, and it’s certainly more than a mission statement. It’s a core belief, and it’s why your company exists.

Yet most companies don’t nail down their core beliefs. In fact, most companies don’t even realize they should. Nobody has put them into words. And if they’re not put into concrete, relatable words, then the core beliefs don’t exist.

The most loved companies stand for something—and they shout it out over and over again. And so can you.