Author: Matt Bonesteel spent the first 17 years of his Washington Post career writing and editing. Original Link

Stephen Curry is an honest-to-goodness phenomenon by now, one of the few professional athletes who can claim that status these days. But unlike the other basketball players in that exalted class — LeBron James now, Kobe Bryant for now and Michael Jordan back then — he isn’t wearing Nike. Curry is an Under Armour man. How did the world’s biggest shoe company — which accounted for 95.5 percent of the basketball sneaker market in 2014, according to Forbes — let the NBA’s most-ascendant star slip through its fingers?

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