View Original Link Here

We are all guilty of this. When someone asks what we do for a living, we tell them about the services we provide or the products that we make. We never tell them what we believe.

Unfortunately, business works the same way and the result is forgettable brands with zero identity. We just assume this approach is right because everyone else does it, but Brian Burkhart, the author of Stand for Something. believes that we’re wrong. Way wrong.

Read More