Written by Bec Rabe Last updated March 31, 2019 ORIGINAL LINK

“Image is everything,” declared Andre Agassi in a highly successful marketing campaign for Canon in the 1990s. At the time, the tennis icon was viewed as an iconoclastic rebel—an image the camera-maker leveraged for its own Rebel brand. But as we later learned from Agassi’s tell-all autobiography, the image didn’t really match reality.

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