Author: Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. Original Link

It wasn’t just Wikipedia being cynically tricked–it was all of us.

We live in a commercial culture. Brands we love, brands we hate, brands we don’t care at all about are constantly flooding us with ads–tens of thousands everyday, hitting our eyeballs on screens, billboards, podcasts–just grasping to gain a millisecond of our attention in the hopes of reaching the promised land of purchase intent. Sometimes it works (see: Nike, Colin Kaepernick). Sometimes, not so much (see: Pepsi, Kendall Jenner).

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