The Power of Building a Brand People Authentically Love

We’re all guilty of it—when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe.

Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it.

Put simply, we’re all wrong. WAY wrong.

In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make you stand out. He shares insightful case studies that provide powerful lessons about major brands doing it right, and some that get it all wrong. You’ll see how everything is better when you deeply understand what you stand for. Perhaps for the first time, you’ll find the right job, your relationships will be enriched, internal alignment and excitement will skyrocket, and the right customers will magically come your way.



Available on paperback or download for your Amazon Kindle.



It’d be really great if you bought Brian’s book. Actually, it’d be even better if you hired him to speak at your next event. Come to think of it, why not have Brian and the SquarePlanet team help your organization uncover your core beliefs, too?

But hey, we get it, maybe you’re just curious. Or love freebies. And let’s be real, doesn’t everyone love freebies? Well then this section is for you! Here are a few free videos of Brian providing additional information, useful case-study examples, and further evidence of the power in building a brand people authentically love. Enjoy.



Subscribe for a chance to win a signed copy of the book. Yes, folks! Signed by yours truly, Brian Burkhart.


“Are you ready to make a stand? People buy your purpose first, your products second. In other words, your mojo matters. This book will help you bring your special brand of mojo—your core beliefs—to market.”         
Mike Maddock
CEO of Maddock Douglas and Author of “Free the Idea Monkey” and Amazon #1 “Plan D”.

“Brian Burkhart concisely and passionately lays out the importance of finding your core beliefs and then how to scream them from the mountaintops. It’s a message that has never had more importance or relevance to any business.”
Michael Sansolo
Food industry consultant, speaker and author of “The Big Picture”

“Brian has done us all a favor by capturing key points of his marketing wisdom – and putting them in this book. Of course, it’s more than just about marketing, it’s insight into what drives decision making, in a world that is hungry for authenticity.”
Kathy Kolbe
Founder & Global Thought Leader, Kolbe Corp.

“I’ve seen Brian’s work firsthand. His approach and the outcomes he produces provide tremendous value to even the most talented marketers.”

Andrew Razeghi

Founder, StrategyLab, Inc., educator, Kellogg School of Management at Northwestern University, and author of “Bend The Curve: Accelerate Your Startup’s Success” and “The Riddle: Where Ideas Come From and How to Have Better Ones”

“In an era where it’s all about the architecture of the brand, Brian’s book couldn’t be more timely.”

John Ondrasik

Platinum recording artist and Grammy-nominated founder of “Five for Fighting” / keynote presenter

“Brian is the one who taught me how brands truly connect, and why so many miss the mark. Open this book to any page and you’ll see (and feel) why I believe in his message.”

Andy Crestodina

Technologist, entrepreneur and author of “Content Chemistry: The Illustrated Handbook for Content Marketing”

“I’ve had the pleasure to see Brian speak, work with him on my own speeches, and now read his book on how to build a brand. He is a master storyteller so even when he’s teaching you something, you feel like you’re being entertained. After you finish Stand for Something, you will, indeed, be able to stand for something and build a brand people will be drawn to because of its authenticity and uniqueness. Don’t walk. Run to the counter (or your online shopping cart) and buy this book so you can read it immediately.”
Gini Dietrich
Founder and author, Spin Sucks

“I say this with 100% confidence and clarity: Brian Burkhart will challenge everything you’ve ever known about building a company that matters, and there is no one in the world better to write this book than him.”
Robbie Abed
Executive Ghostwriter, Marketer, Author and Contributing Writer for Inc. Magazine

“Do you know what you stand for?  Are you clear on the core beliefs that drive your organization?  If you don’t, it’s unlikely you’ll achieve the kind of extraordinary success exemplified by the world’s most beloved and high performing brands.  Brian’s book is an invaluable resource that will help you gain clarity around your core beliefs and ultimate Purpose. Highly recommend it for anyone seeking to cultivate a deeper, more meaningful connection with those they serve.”
Haley Rushing
Co-founder and Chief Purposologist, The Purpose Institute

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