Imagine a Business…people are almost magically attracted to.
Imagine a Business…where people line up for your products, regardless of price, feature, and service.
Imagine a Business...where you still sell your services with no mention of who does the work, how it’s done, what it costs, and what your experience is.
That’s the power of knowing your CORE BELIEFS.

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STAND FOR SOMETHING

The Power of Building a Brand People Authentically Love

We’re all guilty of it—when someone asks what we do for a living, we tell them about the products we make or the services we provide. We never tell them what we believe.

Unfortunately, business works the same way, and the result is forgettable brands with zero identity. We assume this approach is right because everyone does it.

Put simply, we’re all wrong. WAY wrong.

In Stand for Something, Brian Burkhart invites you to break free from the herd and reconnect to the core beliefs that make you stand out. He shares insightful case studies that provide powerful lessons about major brands doing it right, and some that get it all wrong. You’ll see how everything is better when you deeply understand what you stand for. Perhaps for the first time, you’ll find the right job, your relationships will be enriched, internal alignment and excitement will skyrocket, and the right customers will magically come your way.

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“I say this with 100% confidence and clarity: Brian Burkhart will challenge everything you’ve ever known about building a company that matters, and there is no one in the world better to write this book than him.”
Robbie Abed
Executive Ghostwriter, Marketer, Author and Contributing Writer for Inc. Magazine

“Brian has done us all a favor by capturing key points of his marketing wisdom – and putting them in this book. Of course, it’s more than just about marketing, it’s insight into what drives decision making, in a world that is hungry for authenticity.”
Kathy Kolbe
Founder & Global Thought Leader, Kolbe Corp.

“In an era where it’s all about the architecture of the brand, Brian’s book couldn’t be more timely.”
John Ondrasik
Platinum recording artist and Grammy-nominated founder of “Five for Fighting” / keynote presenter

LEARN MORE

It’d be really great if you bought Brian’s book. Actually, it’d be even better if you hired him to speak at your next event. Come to think of it, why not have Brian and the SquarePlanet team help your organization uncover your core beliefs, too?

But hey, we get it, maybe you’re just curious. Or love freebies. And let’s be real, doesn’t everyone love freebies? Well then this section is for you! Here are a few free videos of Brian providing additional information, useful case-study examples, and further evidence of the power in building a brand people authentically love. Enjoy.

BOOK SYNOPSIS

WHO SHOULD READ THIS BOOK

IMPACT OF WORK


CONTACT US

Looking to connect with Brian? Have questions? Need to buy truckloads of his book? Want him to keynote at your next conference? Something else? AWESOME, we’d love to hear from you.
Please fill out the form to the right. We promise, a member of our wave-making team will get back to you within 24 hours.


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